{"id":212617,"date":"2026-09-18T14:19:02","date_gmt":"2026-09-18T11:19:02","guid":{"rendered":"https:\/\/aftoforo.com\/%ce%bf-%ce%ba%cf%8c%ce%bc%ce%b7%cf%82-%cf%83%cf%80%ce%ad%ce%bd%cf%83%ce%b5%cf%81-%cf%83%ce%bb%ce%ad%ce%b9%cf%84%cf%82-%cf%84%ce%bf%cf%85-%ce%b2%ce%b1%cf%83%ce%b9%ce%bb%ce%b9%ce%ac-%ce%bf-%cf%84-2\/"},"modified":"2026-10-02T12:08:24","modified_gmt":"2026-10-02T09:08:24","slug":"%ce%bf-%ce%ba%cf%8c%ce%bc%ce%b7%cf%82-%cf%83%cf%80%ce%ad%ce%bd%cf%83%ce%b5%cf%81-%cf%83%ce%bb%ce%ad%ce%b9%cf%84%cf%82-%cf%84%ce%bf%cf%85-%ce%b2%ce%b1%cf%83%ce%b9%ce%bb%ce%b9%ce%ac-%ce%bf-%cf%84-2","status":"publish","type":"post","link":"https:\/\/aftoforo.com\/en\/%ce%bf-%ce%ba%cf%8c%ce%bc%ce%b7%cf%82-%cf%83%cf%80%ce%ad%ce%bd%cf%83%ce%b5%cf%81-%cf%83%ce%bb%ce%ad%ce%b9%cf%84%cf%82-%cf%84%ce%bf%cf%85-%ce%b2%ce%b1%cf%83%ce%b9%ce%bb%ce%b9%ce%ac-%ce%bf-%cf%84-2\/","title":{"rendered":"\u039f \u03ba\u03cc\u03bc\u03b7\u03c2 \u03a3\u03c0\u03ad\u03bd\u03c3\u03b5\u03c1 \u03a3\u03bb\u03ad\u03b9\u03c4\u03c2 \u03c4\u03bf\u03c5 \u03b2\u03b1\u03c3\u03b9\u03bb\u03b9\u03ac. \u039f \u03a4\u03c3\u03b1\u03c1\u03bb\u03c2 \u039a\u0391\u03a4\u0391\u03a3\u03a4\u03a1\u039f\u03a6\u0395\u0399 \u03c4\u03bf\u03bd \u03a3\u03c0\u03ad\u03bd\u03c3\u03b5\u03c1. \u0391\u03bd \u03ae\u03c4\u03b1\u03bd \u03b5\u03b4\u03ce \u03b7 \u039d\u03c4\u03b1\u03ca\u03ac\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba"},"content":{"rendered":"

Opinion | The Guardian\u200b<\/p>\n

Reading the extracts from Earl Spencer\u2019s book about his sister Diana, and the king\u2019s two-footed takedown of it<\/a>, it\u2019s hard to escape the idea that Spencer and the Windsors are just elite content creators now. This entire thing is basically indistinguishable from a blockbuster influencer war, and I honestly won\u2019t be happy till the king puts out a shade TikTok of him driving round the Sandringham estate in sunglasses captioned: \u201cThreatening to release the receipts but never actually releasing the receipts \u2026 kinda chic.\u201d Soundtrack: Mariah Carey\u2019s Obsessed.<\/p>\n

Meanwhile, perhaps trying to disguise his full descent into the algorithm mines, Charles Spencer has started talking like one of those adverts for twee porcelain plates that you used to see in magazine supplements. You know the kind of thing \u2013 \u201cthese three little kittens are waiting to steal your heart\u201d. Here is the earl<\/a> on his Diana book, which he has called Swan Song: \u201cAt heart, this is a brother\u2019s simple tribute to an extraordinary sister.\u201d Mmm. And simply bound, very simply, into paginated form as a precious, simple keepsake that also functions as one of Penguin Random House\u2019s lead titles for autumn and the run-in to Christmas. Favourite charming tribute from today\u2019s serialisation in the Mail? Probably the bit when Diana drags Spencer for lunch in the London restaurant San Lorenzo to announce: \u201cMy husband is in love with his valet\u201d. Nkay.<\/p>\n

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\"King<\/div>\n<\/figure>\n

But the biggest tea-spill so far has been Spencer\u2019s claim that Charles sounded \u201cgiddily elated \u2013 like a lottery winner<\/a>\u201d in a phone call to him immediately after Diana\u2019s death, then hissed: \u201cRest assured \u2026 we\u2019ll forget about her soon enough.\u201d Which definitely sounds like the kind of thing a father of two shockingly bereaved children would say if they were the future king character in a book written by someone quite bad at writing.<\/p>\n

By way of rejoinder, Buckingham Palace issued a statement<\/a> that began with the words \u201cwhile we do not comment on books as a matter of principle\u201d, and then \u2013 hilariously \u2013 went on to comment on the book. I mean, what principles? You always see these kinds of royal statements described as \u201chighly unusual\u201d, and yet in recent years their sheer frequency suggests they really aren\u2019t. The royal family \u2013 and Spencer \u2013 do absolutely everything for the \u2019Gram. It\u2019s all very Alex Cooper v Alix Earle<\/a>. I kept reading this week that Charles and William and Kate were \u201cout in force\u201d doing things like playing shinty on Bute<\/a> and hosting AI summits. Yup, living for the timelines. Posting through it.<\/p>\n

And, indeed, posting about it, as that \u201cwe won\u2019t comment on books\u201d statement from the king continued in the more-in-sorrow-than-in-anger vein that is so particular to a contemporary social media drive-by. \u201cHis Majesty is mindful that the pain of fraternal grief can cloud reason, affect judgment and colour memory in ways others do not recognise, even many years after such a loss.\u201d<\/p>\n

Wow. Apart from the pomposity, there is precisely nothing to distinguish this from the same kind of high-horse word salad you see farted out day after day by mid-tier creators involved in online beef about abortive podcast ventures or stolen brand deals. You know the kind of thing: \u201cI\u2019ve stayed quiet till now \u2026 But since you want to bring this to the internet, I have receipts. I\u2019m done protecting people. The people who know, know.\u201d<\/p>\n

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\"The<\/div>\n<\/figure>\n

Charles Spencer has, of course, done a whole book of this stuff, probably making him the one the internet is less likely to side with. For just as it is possible to simply get up in the morning and decide not to post something on social media that makes you look like a complete shit, it is also possible to simply not do a whole book of this stuff. Why can\u2019t Spencer just get a turret brand to sponsor his house upkeep like Molly-Mae would? \u201cLoving our new #pediment and #pilasters! What\u2019s one thing you love about your house? Tell me in the comments.\u201d<\/p>\n

Instead, here is the earl on his Insta earlier this week: \u201cA month ago I read \u2018Swan Song\u2019 out, over three days, for a recording so that it could be available on audiobook. When I finished the recording, I thought: \u2018That is exactly what I wanted and needed to say \u2013 and she would, I reckon, have approved of every word.\u2019\u201d Oh for sure Diana would have approved. Nailed on. As we know<\/a>, those who make money off Diana\u2019s memory since she has died tend to do so with the absolute conviction that it\u2019s what she would have wanted. Many of Diana\u2019s indirect financial beneficiaries \u2013 her former psychics and energy healers, actors playing her in movies<\/a> \u2013 give interviews announcing that her ghost has visited them to give the seal of approval to whichever commercial venture they\u2019re involved in. Charles Spencer has yet to go down this route with Swan Song, though given the book isn\u2019t actually published till next week \u2013 to permit the Mail the best run at the serial rights they paid him a fortune for \u2013 we definitely shouldn\u2019t rule out the possibility that he\u2019s keeping something spectral in the bag for the coming days.<\/p>\n

Ultimately, it\u2019s increasingly impossible to escape the conviction that the royals and those familially connected with them behave as leading influencers \u2013 selling the absolute maddest form of lifestyle that you can still somehow pass off as a gift to your followers. The other day I remembered an interview Prince Harry gave<\/a> when his own book was out, where he said: \u201cI genuinely believe, and I hope, that reconciliation between my family and us will have a ripple effect across the entire world. Maybe that\u2019s lofty, maybe that\u2019s naive.\u201d Or maybe it\u2019s just the lucrative way they all live now. Either way: #amazing.<\/p>\n